A vibrant celebration of sport, energy, and coastal culture. Soul Kulture curated a diversified entertainment program designed to activate the fan zone and elevate the overall guest experience.
Blending live performances, roaming acts, and engaging moments, the program created a dynamic atmosphere that captured the spirit of Neom’s forward thinking vision and brought audiences together in a seamless flow of entertainment.
An immersive fan journey where sport meets lifestyle and live expression.
